Deckers Bets on Brand Momentum: Can HOKA & UGG Keep Up the Growth?
Key Takeaways In Q4 FY25, HOKA sales rose 10% and UGG grew 3.6%, powered by product updates and strong demand. Fiscal Q1 outlook forecasts HOKA growing low-double digits and UGG mid-single digits year over year. Upcoming HOKA launches and UGG's expanded lifestyle lineup aim to sustain growth into FY26.Deckers Outdoor Corporation’s (DECK) performance was driven by the continued strength of its two flagship brands, HOKA and UGG, both of which sustained strong consumer demand through innovation, disciplined ...