Workflow
Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Nike shoppers may need to save a little more for that next pair of running shoes. The company is hiking prices for US customers to offset an expected $1 billion cost increase from tariffs, Nike told investors on Thursday."These tariffs represent a new and meaningful cost headwind," CFO Matthew Friend said as the company reported earnings for its fourth quarter of fiscal year 2025. The company is making a "surgical price increase" in the US with a "phased implementation" that would begin in the fall, Frie ...