According to reports, Heaney and his peers believe that spending on e-commerce advertising rose sequentially in the second calendar quarter of this year, and should continue to motor ahead in the third. AppLovin is poised to boost its revenue purely thanks to this dynamic. Jefferies added that AppLovin aims to roll out its offerings to a wider customer base next year, another factor that should bring in more business. It is also apparently contemplating a reduction of its gross merchandise value (GMV) minim ...