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Women plan to increase outdoor activity to record levels in 2025, according to Winnebago Industries insights survey

The Power of the Outdoors For many women, the outdoors is more than a destination—it's a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millenn ...