Key Takeaways EWCZ adopted a new advertising platform in Q1 FY25, improving new guest trends versus two years ago. Enhanced measurement tools now tie media exposure to in-center actions, lowering acquisition costs. Franchisee integration and seasonal campaigns aim to accelerate traffic and guest visits in 2025.European Wax Center, Inc. (EWCZ) has made a decisive pivot to revamp its marketing engine and early signs point to meaningful traction. After implementing a modern advertising effectiveness platform ...