Key Takeaways Boston Beer is driving Q2 performance through strategic pricing, innovation and brand-building efforts. Strong price realization and procurement savings help offset inflation and support gross margin gains. Declining demand for Truly and hard seltzers continues to impact the company's sales mix and depletions.The Boston Beer Company, Inc. ((SAM) is likely to register growth in its top line when it reports second-quarter 2025 results on July 24. The company’s bottom line is expected to have d ...