Key Takeaways EWCZ is seeing new guest gains from its shift to a digital-first marketing approach. A new ad platform links media impressions to guest behavior, driving efficiency and lower acquisition costs. EWCZ is centralizing marketing and loyal segments while boosting non-core engagement via SMS and email.European Wax Center, Inc. ((EWCZ) pivots to a digital-first strategy, with encouraging trends in new guest acquisition. Leveraging data-rich insights and improved measurement tools, the company is pr ...