Uber isn't a media company, but it sits on something most advertisers dream of: daily intent. Millions of users open the Uber app each day to book rides, order food, or browse grocery deals. That gives Uber real-world behavioral data -- not just demographics or search keywords -- and it creates natural moments to serve ads. For instance, Uber can serve ads to users at the top of a food search on Uber Eats, before users place a ride order, during wait times while an order is en route, etc. For merchants -- f ...