“Not every decision will yield immediate returns, and our progress is not always linear,” said Spotify chief executive Daniel Ek on a call after quarterly numbers. Revenue and income fell short of forecasts while subscribers were a beat. Net subscriber additions rose 30% in the first half of 2025 vs 2024 and Ek said 3% of the global population subscribes to Spotify so “it’s not impossible to imagine reaching 10% or 15%” as the Stockholm-based company builds out. “We don’t make decisions to achieve specific ...