Continued innovation has been a cornerstone of its long-term growth across markets. By introducing products like Celsius Essentials, CELSIUS Hydration sticks and limited-time or seasonal offerings, the company has diversified beyond traditional-canned beverages, thus enhancing consumer engagement and reinforcing brand relevance. CELH has been investing heavily in understanding the DNA of its brand—exploring how to better resonate with consumers, expand category participation and strengthen its leadership in ...