Is EWCZ Fixing Its Overbuilt Network With Smarter Expansion?
Key Takeaways EWCZ closed 10 centers and opened five in Q1 FY25, aiming for 40-60 closures across the full fiscal year.A new market planning tool helps EWCZ target high-potential areas with stronger demand profiles.The company is enhancing franchisee support to improve execution, visibility and overall performance.European Wax Center, Inc. (EWCZ) is taking decisive steps to address the effects of an overextended franchise footprint. After years of aggressive expansion, the company is shifting to a more meas ...