Workflow
Nexstar CEO Calls Local Media “The Least Sexy, Most Sticky Part Of The Media Ecosystem” As It Pursues Deal For Tegna

Nexstar, the CW owner and giant broadcaster that’s angling to get even bigger, said it’s made a home in local media because that’s a lucrative place to be.   “Everybody’s focused on networks and streaming and top down and national media. The local media space, which has been ignored, is one we’ve chosen to build a dominant position in, and it’s that last mile connection with both the viewer and the advertiser that I say is the least sexy, most sticky part of the media ecosystem,” Sook told investors at the ...