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Hasbro and Disney Consumer Products Announce Multi-Year, Multi-Property Collaboration with Disney for PLAY-DOH to Bring Imagination Directly into Kids' Hands
孩之宝孩之宝(US:HAS) Businesswire·2025-09-08 20:00

PAWTUCKET, R.I. & BURBANK, Calif.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Disney Consumer Products today announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the power of imagination through immersive sensory play, storytelling, and experiences. The collaboration will feature PLAY-DOH compound-led play systems inspired by the magic of beloved Disney characters and stories. The debut collection of PLAY-DOH playse. ...