Key Takeaways Sally Beauty is refreshing its brand to shift from a supply house to a modern beauty retailer.The Happy Beauty concept drives traffic with indie brands, Korean beauty and fragrances.SBH's Fuel for Growth program targets cost savings, margin gains and stronger loyalty.Sally Beauty Holdings, Inc. (SBH) rides on its strategic priorities, focusing on customer engagement, high-margin owned brands and innovation. The company is refreshing its brand, modernizing its identity while elevating its digit ...