Back to Starbucks: CEO Brian Niccol on his first year leading the company's reset
One year ago, Brian Nickel took the reigns at Starbucks, setting the company on a journey to get back to its roots, improve customer service, and ultimately turn its sales around. I sat down with Nickel here in Seattle to talk about the company's transformative year and what's ahead in year two. Good morning, Brian.Great to see you. Thanks for having us here. Yeah, good morning.Good to be here. So, you are one year into this role as CEO. What in your opinion do you hope is the most tangible difference for a ...