Analysts have suggested Apple's iPhone 17 launch could focus on "marginal" improvements. Thomas Fuller / SOPA Images / LightRocket / Getty Images Close Apple (AAPL) is set to launch its latest iPhones today, in what the tech giant has said will be "awe dropping,†though expectations are muted leading up to the event. The company's livestream is set to kick off at 1 p.m. ET, and you'll be able to watch it here. Today's lineup is widely expected to include design upgrades, with a thinner iPhone 17 Air and ne ...