Key Takeaways PINS MAUs rose 11% to 578M, with gains across the United States, Canada, Europe and the rest of the world.Gen Z now makes up over 50% of Pinterest MAUs, with strong growth in fashion, beauty and home decor.Pinterest gained traction among U.S. Hispanics, with Spanish searches up 18% year over year in 2025. Pinterest Inc. (PINS) is benefiting from healthy demand trends across several demographics in multiple regions. The company’s total monthly active users (MAUs) reached 578 million, up 11% yea ...