Key Takeaways Apple launched iPhone 17, 17 Pro, 17 Pro Max, and the ultra-thin iPhone Air.iPhone sales rose 13.5% year over year to $44.58B in Q3 fiscal 2025.Samsung led Q2 2025 market share at 19.7%, while Apple trailed at 15.7%.Apple (AAPL) updated its iPhone product line with the new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The company also launched iPhone Air, its thinnest iPhone (5.6 mm) ever. iPhone 17 features the new Center Stage front camera for better selfies, 48MP Fusion Main camera with ...