The Average Transaction Price (ATP) for new vehicles in the U.S. rose over 2.6% year-over-year in August as 2026 models arrived at dealerships.Vehicle Prices Increase In August, EV Sales SurgeThe new vehicle ATP in August was $49,077 while the MSRP  or Manufacturer Suggested Retail Price surged 3.3$51,099, data released by Cox Automotive showed on Wednesday."Costs are clearly increasing, for automakers, dealers and buyers alike," Erin Keating, Senior Analyst at Cox Automotive, said in the report, a ...