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NIQ and Displayce Collaborate to Bring Sales Lift Measurement to Europe's DOOH Advertising Market
Businesswire·2025-09-17 00:00

CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, and Displayce, a pioneering specialist technology suite for Out-of-Home advertising, are collaborating to bring advanced measurement capabilities to the European DOOH market. By combining NIQ's trusted consumer intelligence with data from Displayce's media activation platform, advertisers can link DOOH campaigns to in-store sales performance — driving transparency and accountability across the DOOH ecosystem. NIQ has long b. ...