It has been remarkable, Ron, here on what had been considered sort of an evolutionary I I mean, I don't know what you thought of the iPhone Air um in terms of spurring this sort of response. Well, I I I if you believe that Apple hasn't innovated in a long time, and if you believe Apple's all about design and all about a product and all about an event, um you know, when I parked my city bike, by the way, I'm Long City. It was a city bike.I parked this morning. I saw by the Apple store and I saw a huge line. ...