Companies are loudly calling themselves ‘AI-first.’ Are they helping or hurting their own brands?
Last week, the online freelance marketplace Fiverr generated a flood of headlines after it announced an effort to reimagine itself as an “AI-first” company. Most Read from Fast Company According to a published memo from CEO Micha Kaufman, the new-and-improved Fiverr will be “leaner, faster,” with modern AI infrastructure, greater productivity, and “far fewer management layers.” The change will also require a “painful reset,” Kaufman added, that will see 250 people lose their jobs. Fiverr is just the l ...