Workflow
NIQ Launches Global Data Clean Room on Snowflake to Power Enrichment and Ad Effectiveness Measurement
SnowflakeSnowflake(US:SNOW) Businesswire·2025-10-02 18:00

CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for leading marketers worldwide. This marks NIQ's first data clean room dedicated to supporting these critical use cases for marketers, media owners, retail media networks, and ad tech platforms. Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first. ...