AppLovin under SEC scrutiny for data collection practices: From whistle-blower complaint to targeted ads, what we know
The United States Securities and Exchange Commission (US SEC) is investigating AppLovin over its data-collection practices, according to a Bloomberg report citing sources.They added that the SEC is probing allegations that the mobile advertising tech company violated platform partners’ service agreements in order to push more targeted ads to consumers.SEC probe on: What we know…The probe is reportedly being conducted by SEC enforcement officials assigned to cyber and emerging technologies, it said.“During t ...