Bajaj Finserv rebrands insurance businesses as Bajaj General Insurance, Bajaj Life Insurance

Earlier, they were known as Bajaj Allianz The rebranding follows the execution of the Share Purchase Agreement (SPA) signed by the Bajaj Group early this year to acquire "The rebranding unveils a new identity and campaign - '100% Bajaj. Made in India. Made for India. Made by India' - signifying the Bajaj Group's renewed commitment to shaping the future of insurance in India," the company said in a release. It further said the new logo reflects the enduring values the Bajaj Group stands for - trust, fairn ...