Key Takeaways Estee Lauder launches a Global Fragrance Atelier in Paris to drive innovation in luxury perfumery.The facility uses AI and neuroscience to speed up fragrance design and deepen emotional consumer ties.The Atelier supports brands like Jo Malone London, TOM FORD and Le Labo under Estee Lauder's portfolio.The Estee Lauder Companies Inc. ((EL) has opened a Global Fragrance Atelier in Paris, aiming to advance luxury perfumery through a fusion of creativity and science. Situated within La Maison des ...