This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Albertsons is growing its loyalty and personalization efforts as part of its strategy to maximize customer lifetime value, according to CEO Susan Morris on a Q2 2025 earnings call Tuesday. Membership in the Albertsons for U loyalty program rose 13% year over year to 48.7 million, according to a company earnings report. The company recently enhanced its program ...