Why L’Oréal’s Deal With Kering Beauty Is a Category Game-changer
“This is a real game-changer. It is earth-shattering,” said an industry expert of the L’Oréal-Kering Beauty deal. “It has implications for everyone.”For his part L’Oréal CEO Nicolas Hieronimus said, “I am delighted to forge this long-term alliance with one of the world’s most prestigious, creative and visionary luxury groups. The addition of these brands significantly expands our reach into new, dynamic segments of luxury beauty. Through Creed, we will establish ourselves as one of the leading players in th ...