Nike CEO says the company needs to earn back shelf space in the face of stiff competition
Nike is in the midst of a comeback attempt. The world's largest sportswear brand is still trading at less than half of its pandemic-era market valuation, and last year the stock suffered its worst trading day in history — wiping out $28 billion in value in a single session.Now, nearly a year into his tenure, CEO Elliott Hill says the company is finding its footing. In an exclusive interview at Nike's Beaverton, Oregon, headquarters, Hill outlined a strategy that hinges on innovation, sport, and rebuilding t ...