HEINEKEN Statement Amsterdam, 30 October – Today we are announcing that the HEINEKEN partnership with the Champions League is coming to an end as of August 2027. After a partnership of 30 years this is of course an emotional moment for us.  We’ve made the strategic choice to focus our sponsorships on platforms where spend is proportionate to value creation, ensuring return on investment. We have anticipated this moment. We continue to be a proud partner of F1 and have just signed a global partnership with P ...