Content: Huang Zihao, Wu Wanjie, Xiao Yumei (Intern) Poster: Zheng Jiaqi （原标题：GenZ?Pop Quiz | How Games Inspire Young People to Spend for Culture?） In recent years, video game IPs have emerged as iconic cultural symbols embraced by Gen Z and young audiences. By seamlessly integrating core elements like characters, storylines, and worldviews with the cultural heritage, history, and landscapes of tourist destinations, these IPs create deeply immersive travel experiences for tourists. This innovative fusion ha ...