Accessibility StatementSkip Navigation The Company's First-To-Market Innovation Combines High Performance and Durability with Environmental Benefits SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, an innovative paint and primer that combines positive environmental benefits with high-performance and durability. This plant-based* product is part of Behr Paint Company's efforts to deliver on all fronts: pe ...