Key Takeaways Boot Barn's Q2 sales rose 18.7% to $505.4 million, led by 14.4% growth in e-commerce same-store sales.New brand websites and AI-driven search tools are boosting online traffic and engagement.BOOT plans 70 new store openings while expanding digital channels to drive long-term growth.Boot Barn Holdings Inc.’s (BOOT) digital investments are fast becoming a major growth catalyst. The company reported a 14.4% jump in e-commerce same-store sales for the second quarter of fiscal 2026, outpacing the r ...