A Big Beauty Company Wants to Sell Value This Season. Investors Are Selling the Stock.
Key Takeaways A big beauty brand thinks uncertain consumers won't abandon their self-care routines this holiday season—and they might even step them up. That's a trend that E.l.f Beauty (ELF), which prices 75% of its products under $10, has seen in previous cycles of macroeconomic uncertainty, CFO Mandy Fields told Investopedia on Wednesday. In the meantime, however, investors are concerned about the company's outlook, sending the stock sharply lower in after-hours trading after its latest quarterly result ...