Retailers make money from their relationship with customers in ways consumers may not consider. Advertising has been an obvious one. Consumers are being sold to, and they may not even know it's happening. That's something Walmart does through its Walmart Connect program. Walmart makes money from ads through its Walmart Connect platform through: Online ads: Brands pay for sponsored products, search placements, and display ads on Walmart.com and the app. In-store ads: Brands pay for shelf space, endcaps ...