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Gartner: AI agents fail to ease CMO pain amid need for deeper shifts

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Nearly two-thirds of marketers believe advancements in artificial intelligence will reshape their role dramatically within the next two years, but many still struggle to tie the technology to results, according to new Gartner findings Marketing Dive can exclusively share. Among a subset of marketers who are using generative AI, but not AI agents, just 5% are se ...