NIKE Greater China Sales Fall 10%: Can Global Playbook Bring Balance?
Key Takeaways NIKE saw a 10% revenue decline in Greater China with broad softness across channels.North America grew 4% as the Sport Offense model drove clearer insights and faster innovation.EMEA and APLA posted modest gains amid promotions, while refreshed retail formats lifted revenue.Greater China remains a cornerstone of NIKE Inc.’s (NKE) long-term growth story. This makes the region’s 10% revenue decline in first-quarter fiscal 2026 a significant setback for the brand. The region saw a double-digit di ...