Key Takeaways lululemon is navigating softer consumer demand as it tests pricing power in FY25.U.S. pressure, higher markdowns and tariffs are weighing on margins while prices rise selectively.Design cycles are accelerating with more newness to revive key franchises and support pricing.lululemon athletica inc. (LULU) enters the back half of fiscal 2025 navigating a far more cautious consumer backdrop, raising the question of whether its long-standing pricing power can withstand the ongoing softer spending e ...