Let's bring in Mackenzie Sagalis with her her take on that. Mackenzie followed up asking about competition as well and and he definitely said that they're dominant in consumer but acknowledge the competition in enterprise. >> Yeah.So Sarah turning Sora into a Disney playground is really about open AI chasing mass appeal to your point rather than doubling down on frontier research. Sam Alman. He has been making the rounds this week from late night with Jimmy Fallon to our air this morning trying to sell the ...