Key Takeaways Clorox's Q1 FY26 net sales fell 19% as ERP transition drove a 17% organic sales decline.Higher trade spending and advertising support innovations across Glad, Brita, and Burt's Bees.CLX expects FY26 sales to drop 6-10% but maintains 11% ad spend to fuel long-term brand growth.The Clorox Company’s (CLX) brand investments are increasing due to heightened demand creation strategies, including higher trade spending and advertising to support innovations planned for the second half of fiscal 2026, ...