Sapphire ads were ‘puffery,’ BBB says

This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter. Dive Brief: JPMorgan Chase was taken to task by the national advertising arm of the non-profit organization BBB National Programs, which said earlier this month that the bank engaged in “puffery” when it advertised that the Chase Sapphire Reserve premium card was the “most rewarding” in the market. The card advertising from JPMorgan Chase, the largest U.S. bank, ...