Key Takeaways ELF gained 140 basis points of market share as brand demand stayed strong in Q2 FY26.ELF invests 24%-26% of sales in marketing, lifting brand awareness across the United States and abroad.ELF expects 18%-20% net sales growth in FY26, supported by innovation and value pricing.Brand-led innovation is emerging as a critical driver of e.l.f. Beauty Inc.’s (ELF) growth momentum in fiscal 2026, enabling the company to outperform a slow-growing mass beauty category. In the second quarter of fiscal 20 ...