Key Takeaways Shares of Nike rose Wednesday, helped by news of a buy from Apple CEO Tim Cook, a member of the company's board. Cook bought at average prices near $59, well below Wall Street analysts' consensus price target around$80. A vote of confidence from the leader of one big brand is helping the shares of another today. Shares of Nike (NKE) climbed on Wednesday's holiday-shortened trading session—the shares were recently up about 4.5%, leading all gainers on the S&P 500—following an express ...