Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in-store advertising.The company said the approach uses a matched market framework to compare sales results in stores running in-store ads with a control group of stores that do not display advertising. The method is intended to isolate the effect of advertising by estimating how sales would have performed withou ...