Like everywhere else, the Indian consumer’s fascination for everything to arrive in under half an hour began during the pandemic lockdowns — with daily essentials. But while the likes of Fridge No More, Buyk, Jokr, and Getir died or faded away in the US once shopping habits normalized, the Indian industry just kept getting bigger by shortening delivery times and adding more items — from pillows to prescription drugs — to the list of things available for instant gratification. Apps like The strike has spark ...