The average trading multiple for companies in the direct-selling industry is usually around 6.6x. Put differently, Betterware is paying a little under half the usual market price for future earnings—buying cash-flow capacity at a steep discount.Betterware is acquiring these assets for a total of $250 million ($215 million in cash and $35 million in stock). This price represents a valuation multiple of just 3.1x the estimated 2025 Enterprise Value-to-EBITDA (EV/EBITDA).To understand why the stock jumped, you ...