Key Takeaways Altria outlined a late-2025 MOU with KT&G to explore U.S. non-nicotine and wellness opportunities.MO plans to pair KT&G product expertise with its U.S. commercialization to test reach beyond tobacco.Altria is reviewing adjacent markets to assess whether its scale can support products outside nicotine.Altria Group, Inc. (MO) has long been defined by its leadership in U.S. tobacco. But the company is increasingly pointing to non-nicotine and wellness categories as part of its “long-term adjacent ...