Key Takeaways lululemon saw Americas revenues fall 2% y/y in 3Q25, with U.S. sales down 3% and comparable sales off 5%.LULU cited lower visit frequency, heavier promotions and consumer trade-down as drivers of weak U.S. traffic.LULU is executing a three-pillar plan and leaning on China momentum, with benefits expected in FY26.lululemon athletica inc.’s (LULU) business model is built around premium apparel positioning, anchored in technical innovation, brand loyalty and full-price selling. The company contin ...