This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Starbucks’ turnaround plan is showing signs of success, with the company recording increases for both Starbucks Rewards and non-Rewards transactions for the first time since the second quarter of 2022, CEO Brian Niccol said on a Q1 2026 earnings call Wednesday. Better experiences have been a major part of the plan, including wait time reduction. The company ha ...