AT&T is continuing to see a concerning pattern of customer behavior amid tougher competition from its top rivals. As a result, the phone carrier is betting big on a bold strategy to retain its customers. In its latest earnings report, AT&T revealed that it added 421,000 new postpaid phone customers in the fourth quarter of 2025. However, its postpaid phone churn, the rate of customers who disconnected their phone service, reached 0.98%, reflecting an increase of 13 basis points, compared to the same tim ...